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Web design is integral for a successful website. Web design grows old just like fashion. Just like big hair, high-top Reeboks, and square-toed shoes are a visual turn-off, a bad web design is a turn-off for your potential customers. With so many options, customers can bounce to a competitor with little effort, so how many customers do you turn away due to an aged web design? Here are some old trends you need to ditch for a better website layout.
HTML5 Replaces Flash
Adobe Flash had the market in site animation, but Flash is poor for SEO and relatively difficult to work with. Flash has been replaced with HTML5, which is a media-rich format that supports embedded video and animation. HTML5 makes it easier to work with sleek web designs with lots of graphics. Best of all, it’s supported by the major search engines and browsers, so your customers no longer receive the "Install Flash" warning message in their browsers.
Too Many Ads at the Top
You only have a few seconds to grab readers when they click a website in search engines If your site is all ads at the top, viewers don’t see any content or images. They just see ads This is frustrating and confusing for a reader who has never seen your site. In addition to frustrating users, Google released an ad-layout algorithm change, because the company found that users don’t like ad-heavy pages. Not only does ad placement affect user behavior, but it also affects search engine rank.
No Responsive Design
Responsive design is especially important for e-commerce stores. Mobile shoppers continue to increase as smart-phones and tablets take over the desktop market. Responsive design is the method used to scale a layout relative to the screen’s dimensions. This means that a user reading the site from a tablet sees the same layout as a user reading from a desktop screen. Without a responsive design, you cut out much of the mobile search traffic and potential sales.
Small Text versus Large Text
A decade ago, small, light text dominated the web design market. While small text is pretty, it’s not friendly for visually impaired users. Web 2.0 brought with it a new, large text standard. Text that stands out and is easier to read replaced the small text that can make a page look cluttered.
Fixing these design flaws is not easy, especially when the website has had the same layout for years. Your options are to hire an experience web designer or continue to lose sales. A good web design takes money to design, but the benefits and potential sales increase outweigh the initial cost. As more corn petitors flood the market, a fresh, new layout that’s user-friendly will continue to grab readers and improve search engine rank.
And, of course, don’t forget to test your updated website across all major browsers and mobile devices before going live. This will ensure that every visitor will get his first impression as positive as possible.
Test Your Site:
- 25 browsers & mobile devices
- Performance and loading time
- Compliance to web standards
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